Localizing a National Event
Featuring: National Day of Rebuilding
Client: Rebuilding Together DC and Alexandria
To capture and highlight the local Rebuilding Together DC and Alexandria's activities on the annual construction day for people in need
The main challenge was to capture footage of events happening simultaneously in three or four areas around the City of Alexandria in a single day.
Systematically, we determined that we would start with the smallest group of volunteers working on a single home and work around to the largest group of activities happening on entire block. Along the way, we gathered sound bites from happy volunteers and homeowners. And capture all the activities from fixing gates and pathways, to remodeling kitchens, fixing bathtubs, to repairing floors and porches. The program was designed largely for public events and one-on-one community “asks”, in addition to living on the organization’s website.
The net result, Video Solutions was able to deliver a fun-paced highlight’s reel that enhanced volunteer and sponsorship participation for not only the next year, but for a couple of years - making it a worthwhile investment for the organization.
The program was a winner of two industry awards - The Telly Award and the Communicator Award.