Solution #320

Working Together Rebuilding Communities

Featuring: Working Together - National Day of Rebuilding 2024
Client: Rebuilding Together DC and Alexandria

The Idea:

To capture and highlight the local Rebuilding Together DC and Alexandria's activities on the annual National Day of Rebuilding for people in need.

The Challenge:

The main challenge was capturing simultaneous home-improvement progress content from two different work sites, at opposite ends of Washington, D.C. in a single day.

The Solution:

As this was the third time VIDSOL has worked with Rebuilding Together, we were familiar with their event and the home improvement activities. The goal this time around was to profile the homeowner’s story and their need for RBTDCA’s assistance. Efficiently, we divided the day in half allowing us to focus on two homeowner’s stories – thus maximizing our efforts. The profile formula included interviewing the homeowners and capturing their unique stories in their own words. Then to round out the story, we interviewed the organization’s leadership and site House Captains to fill out the specifics of the renovations occurring all around us. Then, we could focus on the volunteers, capturing their different skills hard at work – repairing kitchen floors, re-tiling bathrooms, installing plumbing and fixtures, reorganizing spaces, to building new property fences, planting landscaping and cleaning out gutters – as well as gathering their enthusiastic sound bites as they worked.

The Result:

The net result, VIDSOL Media was able to deliver two powerful homeowner's profile videos that were not only very personable, but ultimately enhance volunteer, donor, and sponsorship participation. These two programs were put immediately into use and increased perticipation for not only the next year, but will for a couple of years - continuing to make it a worthwhile investment for the organization.